Escuela de Empresas » Programas académicos » Masters » Master in Marketing

Master in Marketing

Tuesday, August 20, 2024


Title: Master's Degree in Marketing
Approval: RPC-SO-03-No.027-2018, June 7, 2023
Duration of the program: Semesters: 2
Summers: 1
Subjects: 18
Credits: 34
Addressed to: This program is aimed at professionals with a university degree who seek to create business value, wish to improve their professional performance, have the potential to occupy managerial positions, lead teams or processes, and manage new businesses (innovative projects or their own ventures) in Ecuador and the world.
Schedule: Tuesday and Thursday from 6:00 pm to 10:15 pm and Saturday from 8:30 am to 1:00 pm.
Language of the classes: Spanish
Investment: Registration: $1.172,61
Tariff: $11.727,39
Total: $12.900



Academic Mesh

The Master in Marketing program lasts one year (2 semesters and 1 summer) and you can start your studies in August or January of each year. The program consists of courses in: marketing management and is complemented by liberal arts, leadership and degree courses.

Semester 1 - Opportunities

Section Subject Credits
Marketing management Strategic marketing 2
Consumer behavior 2
Statistics for marketing 2
Marketing analytics 2
Market research 2
Liberal arts and leadership Liberal arts workshop 1
Qualification Degree Project I 2

Semester 2 - Strategy

Section Subject Credits
Marketing management Innovation and new products 2
Brand management 2
Communication strategy 2
Pricing strategy 2
Channel strategy 2
Services marketing 1
Liberal arts and leadership Leadership workshop 1
Qualification Degree Project II 2

Summer - Efficiency and technology

Section Subject Credits
Marketing management Finance applied to marketing 2
Digital marketing 3
Degree Project III 2
Espíritu global International week at UNIANDES, Bogotá-Colombia*. -

*Complementary international week included in the value of the master's degree, with no option for reimbursement in case of non-attendance.



Payment for the application package

  • Make the payment of $80.00 USD for the "Postgraduate Application Process" through the following link.

Application form

  • Send an email addressed to Santiago Tapia, director of admissions advisor (stapia@usfq.edu.ec), and to Karolina Báez, commercial coordinator (kbaez@usfq.edu.ec), which includes the following documentation: copy of the payment receipt, application form in digital format and a passport-sized photograph. In addition to this, attach the following data:
  • Full name
  • Email
  • Identification card
  • Graduate program of interest
  • Indicate the third level degree obtained

Entrance evaluation

  • Take your Gallup CliftonStrengths assessment of natural talents and strengths


Delivery and validation of basic documentation to the Admissions Office

  • Higher education degree
  • Registration of the degree at SENESCYT
  • Grade transcript with grade
  • Official score record
  • Citizenship card or passport

Delivery and validation of specific documentation to Escuela de Empresas

  • Updated resume
  • Personal data form
  • Two letters of professional recommendation, in sealed envelopes, to be sent by the sender.
  • Personal essay

Personal interview

  • Once you have submitted all the documentation, you will be called for an interview with one or more of the assigned professors.


The Admissions Office will notify you via e-mail of the results of your application and selection process.

The Master in Marketing includes an international week at Universidad de los Andes in Colombia.

Experience the dynamism of the Colombian industry and learn with leading professionals in their sector, new ways to generate value in an international context.


More information

Karolina Báez
Coordinadora Comercial

Edificio Hayek H-100E
02-297-1700 ext.1582

Why study at USFQ?

Liberal arts university

The liberal arts, an educational philosophy in which all disciplines of knowledge have equal importance, allows us to train free individuals, aware of their surroundings, entrepreneurs, self-confident, creative and without conditioning.

“Autonomy properly understood is the beginning of freedom. Freedom with responsibility is the law of the university.”

Santiago Gangotena

Leading with integrity and freedom to create value in society.

The future Master in Marketing will achieve:

Manage marketing teams and new business efficiently.

Propose and execute marketing plans aligned with global trends.

Improve management and leadership skills.

Promote innovation with integrity and freedom.

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Escuela de Empresas
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